Within the Seminar Cycle of the Bachelor’s Degree in International Business Management (IBM) 2026, ESTiG promotes another session dedicated to the application of Artificial Intelligence in academic and business contexts.

📅 12 May – 14:00 - Room 106

How to conduct a case study using AI tools critically?

On 12 May, at 14:00, the seminar “How to conduct a case study using AI tools critically?” will take place, delivered by Joaquim Leite, from the Bragança Polytechnic University (Portugal).

The session highlights the importance of the critical and conscious use of AI tools in case study analysis.